Now more than ever you have an opportunity to engage with the public like never before. Thanks to Google Business View, you are now able to offer prospects the opportunity to “come inside” with a 360 Virtual Business Tour directly from your Google Local page.
Your Google Local page, by the way, is where customers have been discovering you all along. When someone searches for you or for a practice you offer, you probably have noticed that the search results show the closest attorney firms from with respect to where you physically are searching for. They do this by pulling your IP address.
Your goal is to have your Google Local page pull up in those first 7 map results. We refer to them as the “map pack.” You have seen them before a million times. You may already be there in that map pack or you may not be there at all.
Keyword searches such as:
Criminal Law Attorney
Personal Injury Attorney
will hopefully pull up your Local page in local searches.
IF YOUR LOCAL PAGE DOES PULL UP IN THE MAP PACK RESULTS:
Excellent. You have done a good job of optimizing your local page and building a web presence.
Why not separate yourself from the other 6 map result competitors by offering viewers a 360 virtual tour. Your knowledge graph will be the only one that extends an invitation to “see inside.” This will call to the curiosity of any viewer for sure.
The more time visitors spend on your local page, the more likely they are willing to do business with you. It’s all about not letting go of a visitor once they land on your page.
IF YOUR LOCAL PAGE DOES NOT PULL UP IN THE MAP PACK RESULTS:
Then it means that Google hasn’t given you enough attention yet.
You are losing your business to your local competition
You are not putting enough attention towards your local marketing.
If this is the case, allow us to offer you a free complimentary diagnosis of your attorney firm’s web presence. We are sure you will walk away with a lot of insightful suggestions to get you to the road of the “map pack” status.
Give us a call today for a free consultation at 678-542-4394