Say hello to your best marketing investment. Google Business View is your only set-it-and-forget-it marketing piece, with no monthly, yearly, or other recurring fees.
Google Street View should only be conducted by a “Google Trusted Photographer” who is trained, certified and endorsed by Google.
Google has now made it possible for “anyone” with a 360 camera to shoot your virtual tour. Years ago, you had to go through a very stringent certification process which assured quality work from every Google Street View photographer. This unfortunately has opened up the floodgates for any amateur looking to make a few extra bucks from a cheap 360 camera they acquired.
Allowing “anyone” to shoot a virtual tour and upload it to any business means that more people are using Google, even at the cost of poorly published virtual tours. A lot of professional photographers who went through the process of getting “Street View Trusted Certification” are now mixed into a pool with people who have zero experience.
The Google Trusted Badge no longer matters as these images are easily made available by just doing a Google search. So anyone can download the badge and slap it onto their business card or website. We like to display ours because we have actually gone through the certification process many years ago and we could be found on the “Hire a trusted pro” website to prove it.
Not doing your homework could result in a very poor quality virtual tour. One that is distorted, pixelated, has poor lighting, is choppy, or unprofessional looking. Business owners are usually lured in by the insanely cheap price they are given by these amateur photographers. Remember, if it sounds too good to be true, think again. The worst part is that because the tour was so poorly developed, business owners will end up spending money on a second, more professional virtual tour. So they end up paying more in the end for going with a cheap “freelance” photographer.